Making it easier to find the products designed with you in mind

Welcome! I’m Shereen, an Ohio-based entrepreneur, mom, wife, and more that has a long-standing passion for the South Asian culture(s). One of the many gifts I thank my immigrant parents for is instilling an appreciation and love for our Punjabi Indian roots. Over time, and particularly as a mom, I am constantly on the lookout for products that have my unique needs in mind- comfort, skin type, etc- and also support me in introducing my daughter to the various parts of culture and tradition.

I have been inspired by the number of South Asian Americans, and particularly women, that have taken real action on this need and started businesses centered around the needs of South Asian Americans. I found myself screenshooting recommendations and ads on products so I could try them out or share with friends later, and I thought- why not share them more broadly?

That’s what brings us to this site. In its current form, you’ll see that it’s a simple spreadsheet and is very much a work in progress.

Send me a message here!